Postpartum University® Podcast
Top-Ranked Podcast for Postpartum Care Providers in Nutrition + Holistic Care
The current postpartum care model is failing—leaving countless mothers facing postpartum depression, anxiety, hormonal imbalances, and autoimmune issues. For providers, the call is clear: advanced, root-cause care is essential to real healing.
The Postpartum University® Podcast is the trusted resource for professionals committed to elevating postpartum support. Hosted by Maranda Bower—a medical researcher, author, mom of 4, and the founder of Postpartum University®—each episode delivers powerful insights into functional nutrition, hormonal health, and holistic practices for treating postpartum issues at the root. This podcast bridges the gaps left by Western medical education, empowering providers to support their clients with individualized, science-backed, and traditional-aligned solutions.
Subscribe to our newsletter for exclusive insights, resources, and tools to revolutionize your impact in postpartum wellness and functional nutrition: www.PostpartumU.com/Subscribe.
Postpartum University® Podcast
A Functional Medicine Approach for Better Postpartum Care | Jane Baecher EP 209
Postpartum care in the U.S. is broken—period.
Women are left struggling with depletion, hormone imbalances, and autoimmune conditions with little to no real support. What if postpartum care wasn’t just about surviving but actually thriving?
Today I'm chatting with Jane Baecher, co-founder and CEO of Anya, a revolutionary postpartum wellness brand changing the game for new moms. Jane shares her journey, why she felt called to disrupt the space, and how Anya is helping moms heal at the root—through nutrition, holistic care, and real, evidence-based solutions. We’re talking why postpartum recovery is more than just the first six weeks, how the U.S. is failing mothers compared to other countries, and what it will take to truly shift the narrative around postpartum health.
Click HERE to check out this episode on the blog.
Key Time Stamps:
04:50 What is Anya and how is it transforming postpartum care?
07:28 Why postpartum recovery is more than just six weeks
10:00 The U.S. vs. global postpartum care: What we’re missing
13:49 How postpartum providers & brands can work together for better care
16:52 Why postpartum needs a whole-body approach—not just OB care
20:58 The challenges of bridging medical and holistic postpartum support
25:50 The dream of a postpartum specialist model
29:38 Why nutrition & functional medicine are the missing pieces in postpartum care
33:46 How we can push for better postpartum support in our communities
Connect with Jane: Jane Baecher, co-founder and CEO of Anya, is a Cornell University graduate who began her career in fashion. Inspired by her own postpartum journey, Jane founded Anya to fill a critical gap in postpartum care. Combining traditional recipes, nutritional science, and food-based healing, Jane began creating products to support mothers through their first year of recovery and beyond. Anya offers a products and educational resources developed with OB/GYNs, pediatricians, nutritionists, herbalists, and doulas, providing holistic support for new moms.
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The postpartum care system is failing, leaving countless mothers struggling with depression, anxiety and autoimmune conditions. I'm Miranda Bauer and I've helped thousands of providers use holistic care practices to heal their clients at the root. Subscribe now and join us in addressing what modern medicine overlooks, so that you can give your clients real, lasting solutions for lifelong well-being. Hello, welcome to the podcast. Everyone.
Speaker 1:You will not believe who I have here with us today Jane Bacher. She is the co-founder and CEO of Anya and yes, the Anya and she is a Cornell University graduate who began her career as a buyer at Bloomingdale's and then later played a key role in launching Rent the Runway's innovative subscription service, unlimited. And then, after the birth of her daughter, jean, shifted her focus to the wellness space and becoming a certified nutrition consultant and PMA certified Pilates instructor. And now she's offering holistic guidance to women and I am just thrilled to have her on this podcast.
Speaker 1:I have been such a huge fan of hers. We were just like sitting here talking before recording, like you know, just fangirling over each other, and I'm just so excited to have her tell me okay, jane, every powerful movement kind of begins with a personal experience, and you went from launching one of the biggest subscription fashion brands to completely shifting gears into postpartum wellness. To completely shifting gears into postpartum wellness, like what was the defining moment that made you realize postpartum care was not. It was just like this broken system, and then you had to come in and do something about it.
Speaker 2:Oh my gosh, I'm so excited to answer that question. But first of all, thank you so much for having me. What a lovely intro. It's amazing. I'm so excited to be here and to having this conversation with you. We just share so much about our passion for supporting new moms through postpartum recovery and beyond, so just just so excited to be talking through this with you.
Speaker 2:So thank you and and yes, I would say I had to having my daughter, you know, having my daughter and my life totally flipping upside down and kind of having to blow everything up a little bit, is what caused me to make this big change and and got me here where I am today. I was actually just talking about this as somebody from a kind of just like a career change perspective that like at the time, what felt like the scariest thing in the entire world kind of leaving behind a career that I had worked so hard to build and, from college, had like worked my way up to follow one small piece of a passion was like the scariest thing, and I just wish that more people at that time had told me like you don't have to have a plan, take one step and see where it goes, take another step and see where it goes. So so, but backing up a little bit. You know, what led me to get into this space and to want to move from the fashion industry into postpartum care and postpartum wellness was, I think, like so many of us, becoming a mom myself and truthfully being like what the fuck is this?
Speaker 2:Why? Why is there no support out there for new moms? Why is there nothing? I mean, at this time this was 10 years ago why is there no information about what is going on in my body, about what's happening to me mentally and emotionally? Why am I scouring the internet and trying to understand what's happening and hack together solutions and talk with different experts that I could get my hands on, but none of it was there when I was doing all of this preparation for bringing home my daughter and becoming a mom, and so I think it was just that moment of like. This just doesn't make any sense for something that we all go through, and to feel so supported during pregnancy and feel so utterly unsupported postpartum it just it just didn't make sense to me.
Speaker 1:And so then you developed Anya. For those who may not know what that is which would be absolutely insane to me If you're in the postpartum world, you know what Anya is, but tell everybody who's listening what this is. What did you create?
Speaker 2:Yeah, so we like to think of ourselves as, like, the postpartum experts. So we're a wellness solution for moms and we created, I would say, equal parts a line of products to help moms navigate postpartum, to help them feel better, to help support their wellness holistically. So inner and outer health, as well as this educational resource. So what to expect postpartum all coming directly from over 50 different medical practitioners all across women's health, you know, covering every topic, from sex after birth to postpartum mental health glossary to a lactation timeline. You know, down to like the week, what's happening, right? So just trying to come at this, I think, what so many of us know all too well, that like middle of the night Googling and scouring and like trying to just answer questions that you don't know how to find information to. So we really created this resource for moms to help, you know, help women through this period of time, to help her navigate all of these different changes and challenges that she's facing. And I think when we came to market and when I was sort of starting to work on what became Anya it was, I felt like there was a little bit of like one. I think people were one.
Speaker 2:Everybody thinks of postpartum as kind of mental health and that and that's what they think of. Or postpartum recovery they think of like those first couple of weeks after baby comes, right after birth, and they think about kind of the pads and padsicles and para bottle and those couple of things you need and then OK, as long as you stop bleeding, like you're through it. And so what we're trying to do is help educate around how significant these changes really are in the body and how long postpartum recovery really is. Again, I know things you talk about all of the time and that we can connect so deeply on and just how how big this transition and transformation is in a woman's body. Help women understand that and help you know, give them kind of grace and space to heal and recover and then give them these solutions for the very tangible things that happen, like postpartum hair loss, the skin changes, exhaustion, energy depletion, everything lactation related. So we've we've designed these products around these specific issues and then we deliver them in a bunch of ways but most importantly, issues. And then we deliver them in a bunch of ways, but most importantly and kind of our bestseller is our postpartum recovery plan.
Speaker 2:So this is our subscription where we're kind of like holding her hand through that first year postpartum. So we ideally she's signing up during pregnancy and it's kind of like don't know what you need, don't worry, we've got you. We send her first box around her due date and she receives different products each month tailored to her postpartum stage. So it's really focused on kind of the different changes that go on in the body over time and targeting those specific solutions. For an easy example that we can all connect to is for about half of women who experience postpartum hair loss, it starts around month three and it is hormonally driven. So like this is not something that we can prevent, but what we can do is help to nourish and stimulate the hair follicles to help it regrow back healthy and full, and so we deliver our scalp serum for postpartum hair loss at month three, right when that's happening, and for the subsequent four months so that she's using that every day, hopefully through month seven when it's starting to grow back. So it's it's timed that way.
Speaker 1:I could keep going, but I'm going to stop because I love all of that you are providing for for women and for families, like this is such a huge component to the care, because we know that postpartum care in the U S it's like undeniably broken right and it leaving a lot of women struggling with depletion and depression and autoimmune conditions and really beyond. And I wondering what do you feel like is the biggest failures? Like where? Where are the biggest failures lying and what is the missing piece, like the missing mainstream postpartum care?
Speaker 2:that needs to be addressed immediately oh gosh, I mean, how much time do we have today? You know what I mean. It's so, oh, we tie. You know I talk about, I know you do too. We talk about this so much. It's so multifac, which is what makes it so complicated, right. It's healthcare, it's maternity and paternity leave policy, it's cultural right, and so I think I guess I'm going to answer your question this way because we are involved and are aware of what's happening on the policy front in the kind of healthcare space.
Speaker 2:From my point of view and my background and my expertise, we felt like our way to tackle this is through changing the society.
Speaker 2:You know our society's perception around what is this and trying to shift, like away from this idea that postpartum equals postpartum depression or that postpartum recovery is just a couple of weeks, because if we can educate women and caregivers and providers and their partners and their family members, that one, the U?
Speaker 2:S is the only country that is not taking care of women postpartum, we are doing it wrong, like we're the odd man out Right and and two, that it's really important, like a women's health during this period of time is really important and requires extra care, and like the gravity of kind of what her body's gone through and how long that recovery really is. I think that then you have consumers demanding like right, like demanding that extra time, demanding better care, taking care of themselves, asking for support, like I think that that's kind of how that has to happen, because unfortunately we are kind of we're far away from like some of those bigger policies changing, and I think we keep working on that too. But so I guess I would just say, like our goal is to help initiate that cultural shift so that we're paying a bit more attention. I mean, we talk a lot about what exists in other parts of the world, because that was a huge inspiration for Anya and what we're doing.
Speaker 2:Yeah, me too in my business, yeah, you too right, yes, and you know, I think, like and just me personally too. Like when I learned about the way other parts of the world care for mothers after birth and how I mean I was speaking with this woman from Hong Kong who she actually wasn't even a mother, she wasn't pregnant, wasn't a mother, she wasn't even in that stage of life yet. And she said to me, when I was telling her about my business, she was like what do you mean that that doesn't exist? She's like, ever since I was a child, it's been ingrained in me from my aunts and my mother and my whole family that, like, postpartum is a really important period of time and the way that I, the care that I get during that period of time, is going to seriously impact my long-term health. Like that's just something that I know to be true. I know that I'm going to really prioritize that and focus on it and I'm going to need to take a lot of time off and I'm going to need to rest.
Speaker 2:It was just so interesting because it's just not present, right For us, that idea, and it's actually the opposite right here. It's like get back to work, get back to your former self, bounce back like and make it look easy, right? So I don't know. So that's that's where we felt like we could tackle this and we could start to spread this message and start to empower women Like this is important. You can, we can, make this a little bit easier for you, right, that's a that's a really big part of what we're doing, but I don't know that I would say like it's the most important thing that needs to change because, truthfully, women need more time off of work and they need to be able to do that in the infrastructure of our like right system and and they need more healthcare after, after birth as well.
Speaker 1:I love everything that you're sharing here, and I was actually just listening to a podcast episode yesterday with Tim Ferriss and Seth Godin, and he was talking about how people come into markets, trying to make big shifts, big changes. Right, and that's exactly what you and I are doing, and very similar ways. Right, you're working very much with moms. I'm working very much with providers, but we're doing the exact same work, which is why I love you guys so much.
Speaker 1:No-transcript to break the system in order to make it work and function well, because we know that the postpartum system, which in the healthcare system, is not working and there's only two ways in which you can break a system or you can fix a system, and that is one. Have a lot of money, which that's not. I don't have millions of dollars to go into legislation and you know, do all of those things and policy changes and all of that, and the other component which is what you and I have taken is this become a part of it and our ways, and then start having these conversations, and I think the best thing that we can do is just do exactly what we're doing so that women start standing up for themselves, which is like the hardest thing in the whole world, because so many women don't recognize about anything about postpartum until they're in the throes of it. And then they're like, how come nobody told me? I'm exhausted, I'm burnt, I cannot life, I can't function, like what's wrong with me.
Speaker 1:But that and then trying to, you know, advocate for yourself on top of it, like that is the hardest thing in the whole world and that's why we exist so that we can provide that, make it easier, so that women can feel empowered and stand up and say, whoa, let's, let's get together. Stand up and say, whoa, let's, let's get together, let's have and do something very, very different. And again like this is one of the reasons why I love your work so much, and postpartum university has been working to bridge this gap between modern medicine and holistic root cause postpartum healing, which is exactly what you're doing. Your brand integrates kind of all of these different expertises that we train. We train OBGYNs and pediatricians and doulas and nutritionists and herbalists and you guys are working with them directly to support the moms. And I would love to hear your opinion about why was it important for you to bring together both the medical community and the holistic providers under one umbrella? What was, what was the biggest challenge in doing so as well? I'd love to hear your thoughts on this.
Speaker 2:Yeah, yeah, I just just love everything you're saying and and and couldn't agree more. And I think we're coming at it different angles but it's absolutely the same goal. And so we work with so many different women's health professionals and actually one of our, one of our medical advisors, a pediatrician. She kind of calls us like health, how she describes us as like health 3.0, like that. We're entering very much like you are. We're kind of entering this space where traditional healthcare drops off. But we know that there's a need and the need for support and we can sort of pick up where medical providers aren't able in the current infrastructure to be there. So, to answer your question, I think it's been very interesting. I think that there's certainly a personal element here to my experience and interest with both like Eastern and Western I know that's technically not the right terminology to use, but and how, with both like Eastern and Western I know that's technically not the right terminology to use, but and how important both are, and particularly postpartum and learning about so much ancient wisdom that exists in Eastern medicine and Ayurveda and all of these different kind of Eastern philosophies with herbs and the benefits of herbal you know, herbs, postpartum and and these different rituals and practices post, as well as the the very necessary nutritional support that is needed, like the. You know, we know and while I know you're working on this there is not enough research out there, but we do have. We do have a lot to stand on, whether you know, with specific nutrient deficiencies and how important that is specifically postpartum, and how much women who are postpartum, versus pregnancy or any other stage of life, need more of. You know, 15 key nutrients. We need higher levels postpartum than we did during pregnancy, and so I think that there's and in the U S, there's clinical research behind nutrition, right, and and I think the consumer cares about that that's really important, right they need to be able to see that that, like, there is clinical research behind this specific ingredient and and we can see this link between mental health and vitamin D or omega-3s or whatever it is. So I think it's twofold.
Speaker 2:The importance of bridging that gap is is knowing that we can pull from kind of this ancient, this historical use that for thousands of years, women postpartum have been using these specific herbs and these specific methodologies, as well as modern science around nutritional needs postpartum, and blending this into something that can appeal to everyone.
Speaker 2:I think that sometimes, unfortunately, like herbs, can be alienating, right Like and it's it's just our culture, right Like we, we want clinical evidence and if it's not there, we, you know, don't believe it. So I think we were successfully able to create something that I feel really excited about, us kind of bringing in, whether it's into our, our tonics we have these liquid vitamins, our energy drops and our recovery drops that utilize both vitamins and herbs to kind of target these specific functions that we were able to create, something that draws on these ancient windstones but also pulls in the clinical evidence that is needed. And to your question, it was definitely a challenge Even to work with the different medical experts and get us all to communicate in this, you know, in the same way, and but I think one more thing I'll say just on that and how important it was, is postpartum recovery. And again, you this is I feel like I'm speaking to you know, please go ahead and preach to the choir.
Speaker 2:Like it's so a huge problem with our system, which you are so excitingly working on and trying to change, is that the healthcare, the only healthcare that exists is like you have your OBGYN or midwife, but the truth is is that there is this there are so many other specialists that are needed and involved in postpartum care and postpartum recovery.
Speaker 2:Right, there's pelvic floor, there's mental health, there's lactation support, there's you know, actually even forget all the names of the.
Speaker 2:There are so many different technical specialties out there, and there are so many parts of the body that are impacted by post-term recovery, but we don't most women don't have the opportunity to meet with any of these different specialists, right, maybe they have that one visit with their OBGYN or their midwife, and so it was really important to us that we were working with a very wide range of professionals to pull in these insights and get this information, like, for example, on our in our part and post when we talk about sex after birth one article, I think. We interviewed six different specialists on that topic because, like we want to, we want to speak to an OBGYN about that, but we also want to talk to a pelvic floor physical therapist, a psychotherapist, you know, like multiple specialists that are. It's. It's very complicated, it's right, it's. There's the physical aspects, there's the mental aspects, there's the like, my relationship dynamic. Right, there's, there's so much there. So we were did our best to try to pull in all of these different expertise under one roof.
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Speaker 1:Working in this field is insanely difficult because you do have you're working with people who hold different values sometimes and where oftentimes, like the natural things, like herbs, is often like sometimes kind of a taboo conversation, like if you're a provider who's recommending you know herbs or tinctures or you know some other nutrition, even if you're mentioning that nutrition can actually make a difference.
Speaker 1:There is a group, a segment of providers who think you're absolutely nuts, right, and so it's very hard to like, blend both of these worlds together in a way that's truly beautiful and, and I hear you like this is the. This is the crux of the, you know, western society and medical world and the system that we live in. We so compartmentalize the body and so we have to have all of these different specialists. You know, you have one for your, your hormones, and you have one for your brain, and then you have one for your pelvic floor and you have, you know, one for your breastfeeding and like all of these different things. For me, like one of the my ultimate dreams and maybe we'll get there with postpartum university, maybe not, maybe we'll just help pave the way is to have like one postpartum specialist. I know.
Speaker 2:Right, yes, I have the same. Yes.
Speaker 1:Wouldn't that be like the most ultimate thing that everybody would just go have a baby and they would be working in pregnancy, they would meet their postpartum specialist and then they would stay with that specialist for a year or longer if they needed it, depending on the scenario, depending did they have twins, did they have a NICU birth, did they have, you know, you know, some sort of autoimmune disease or whatever. They would stay longer, whatever the case would be, but they would stay with that person and meet with them throughout that year and just like really hone in on their health and their wellbeing. Oh, that to me would be like the ultimate.
Speaker 2:It's the dream, it's absolutely the dream, at the very least of practice that has all of those professionals under one roof. Right Like that.
Speaker 1:Yeah, that we wouldn't have to like schedule individual appointments to go see, because they would all be on the same page and they would all be right there, which I I think is also a very part of like the more European way of doing things. I was chatting with a friend who was going through some. She found a breast lump and she's from the U? S and then she went over to Europe and she was there for a couple of months when she found this lump and she was like, oh my gosh, what am I going to do, right? And so she ended up walking into this clinic and she's expecting to. Okay, I'm first I've got to get this referral and then I've got to wait a week or two and then I'm going to go see this specialist and then I'm going to wait a little bit longer and then finally go get, like you know, my ultrasound or whatever you know MRI, whatever it is that they are going to decide to do, and then I'm going to have to schedule another meet with my provider, and then they're going to tell me what's going on and then make a plan, right? No, she walked into the clinic, said this is that, this is what I'm experiencing, and here's my breast lump and they're like, oh, no problem, I want you to walk over to next door and like the door down and go get your screening and let's figure it out.
Speaker 1:And by the time she walked out within an hour or two having the exact answer, she did not have cancer and she knew exactly what she needed to do and what to like. And I'm like, what? Like how in the world did you, how? How is that even humanly possible? There is a whole system in place and other parts of the world that we are we don't even know, and to have that for postpartum to where you know and insurance is like a huge combative thing right now and it has always been and I think we're bringing into light like it's so hard. Right, you have to have that referral in order for your insurance to pay, and then you've got to wait for a bit for it to get approved, whatever, and then you go see your provider and so just scratch all of that and just have somebody there who understands and you can talk to and who gets it and every single part of your body. Like that holistic approach. That would be a dream.
Speaker 2:You know, I was just thinking as you're talking and maybe I would love to hear. Can I ask you a question? Yes, yeah, I would love to hear your thoughts on this. I was literally with my two best friends last night at, one of whom is newly postpartum and the other, who just had her second baby, actually be a surrogate, so she's not technically postpartum but has a has a new baby. And we were talking about my friend had just finished her one six week checkup, right, and they know I've been working on this for so long. They're like you know they are very, very informed on everything, right, because because of me. But they were asking me they're like. But they were asking me they're like.
Speaker 2:They were both just like, so perplexed by the like how, how is it possible that in this country, like it's, it's dangerous, it's dangerous what we're doing, as, as we know, and I'm explaining to them like, yes, it is dangerous, like maternal mortality rates will show you. But like I'm curious. They were like why, how is it possible that, yeah, we only have one postpartum visit with our OBGYN and how is it possible that, like, how did we get here? How are we so different than everywhere else? And I kind of have my own answer to that. But like I'm really curious, because you're just so much closer to that side of things, like how do you answer that? I think?
Speaker 1:at first, we have to look at how the definition of postpartum was developed, which was by a bunch of men who claimed that the uterus returning to its pre-pregnancy state and the time between from the moment we have a baby to its return became postpartum, to its return became postpartum. And so we have to look at it, I think, from a patriarchal lens honestly and say this is how that was developed and for the longest time, and even still today, I think it's finally shifting and changing. But new nutrition and women's healthcare and how women's bodies react to certain medications and all of that, all of that was never done and it's just now starting to be done. So science has always ignored women because our bodies are so much more profound and it was always believed that our bodies were too difficult to study because of our hormone levels, and so they just ignored it, right. And so, even if you look at nutritional studies, they were done. You know the recommended daily allowances and I share this quite frequently. These were done and developed by men. Those were studies done on men. And then they came together, a panel of people, also mostly men, who just said well, we're going to reduce these numbers to fit a smaller human being, ie a female, and so that's how those numbers were developed. And then, oh, if she's pregnant or breastfeeding, we're just going to add in a couple hundred calories and we're going to call it good, and that's how it, how it's been developed. And so I think this whole idea of postpartum care and women's healthcare in general is just been run by a bunch of men who don't know any better. Unfortunately, and thankfully, I think that's shifting and changing. But also, you know, we look at, we look at providers.
Speaker 1:I just did a beautiful interview with a doctor who works and specializes in postpartum care. She's kind of like shifted her her work as an OBGYN to focus more on perinatal mental health, and this conversation that I had with her and we'll link that in the podcast, for if you haven't listened to it was so profound because she was like we never got any of this. We were never trained as an OBGYN, I was never trained on anything outside of acute postpartum care. I just I'm here to make sure that you're not bleeding anymore and you're on your way, and then I have to refer you out to a pelvic floor specialist, I have to refer you out to a mental health care specialist or whatever, because I have no knowledge whatsoever not trained in nutrition, not trained in herbs, I'm not trained in pelvic floor. I'm not trained in anything. And that's the same with. We look at counselors right, they're not trained in anything.
Speaker 1:Postpartum, they walk away with an entire degree, a license and everything, not knowing a single thing about postpartum. They have to go to a secondary learning facility in order to gain that knowledge. And that's why postpartum university exists, so that we can be that bridge and be that gap, to bridge that gap, essentially for providers who never got that training, who are saying wait a second, there's something else here that I need to know that I'm missing significantly. And so, to answer your question, I think like there is this massive gap because nobody's talking about it, nobody's like it's never been important and women have always been deemed too complicated. And that's exactly what happens when we walk into an appointment. Right, it's like oh, it's just your hormones, it's too complicated. Here's your birth control, like I don't know it, which translates to I have no earthly idea how to help you. Exactly Right, exactly, right, exactly. That's the best I can do.
Speaker 2:You know we that it resonates so much because I was going to say this before when you were asking about kind of the challenges of navigating the different professionals and trying to bridge that gap, one of the things we had exactly that experience when we were, you know, creating Anya. So it started with I started by just going into women's homes like doing like, like I live in New York city and so I was just like going to their home. We were reading their medicine cabinet, we pulled it all out of the bed and I'm like, okay, what? Like first of all, sit down and their baby is, you know, sitting next to them. I'm like, talk to me Like, what are you going through? What are you feeling? What's, what are you struggling with? Show me what you have. What are you using? What's helpful to you, what's not?
Speaker 2:And then we surveyed 2000 women across the country and ask them what, what, what were your greatest struggles? And and so, as we're developing these different products, the what came to light is what they're, what they're experiencing and feeling is like exhaustion, depletion, right. And as we're, as we're beginning to research, we're asking them like where are you? Where are you finding out about? You know, where are you going to get referrals for what you should be taking, like are you taking any vitamins? Or where are you going?
Speaker 2:And they're every 90% of women I'm going to my OBGYN to figure out which vitamin I should be taking. I'm going to my OBGYN and we're like okay, so we've got to work with OBGYNs. We we probably spoke to I think we talked to like 40 OBGYNs across the country and all of them told us the exact same thing. We went to them because we're like we know that. We know that your patients are coming to you and asking you during pregnancy, which vitamin should I be taking and what should I take after birth, and they told us we are not trained on nutrition, we don't know anything about this. They do all come to us. I sort of skim the label and check for two things to just make sure that the two that I know about are folate during pregnancy and iron right, like they were like or folic acid right.
Speaker 1:Not even folate right.
Speaker 2:True, true, true, true. Most of them said pull back, so totally, and I just sort of make sure that that's like the high enough, high enough levels and and send them on their way and they're absolutely like, admittedly, like this is not a part of our training, it's not something that like and these are like new doc, new obese, right Like, went through their degree at various times and we were just like. This doesn't make any sense. The number one like trusted source and source of truth for new moms is not trained on this stuff, and I know this is what you're doing and it's so, it's so important and so incredible.
Speaker 2:And then then even further, like everything you're talking about with the DRIs don't get me started. Like the FDA actually has the same recommended daily intake for pregnant and post postnatal right. They don't even differentiate. So on our vitamin labels we have to list the FDA right requirements. But we're using the Institute of medicine. We partnered with registered dietitians who told us no, no, like, this is the gold standard, this is what you trust. And look, the recommended intake is different for postnatal versus prenatal. And so that's, this is what we're like, and you know, it is just every step of the way. It's like we can't even list the right requirements on our bottle. We're just hoping that our you know, we we try to give our consumers like all of this information, like, look like, but it's, it's just, it's so complicated because they don't even have the right person to go to to ask for this stuff and they're going to somebody who knows nothing about it. So I can just, it's just, it's, it's crazy, it's totally crazy.
Speaker 1:I can talk with you forever on this and I think there's like a partnership happening here in the future. I can feel it and I just love everything that you're saying and everything that you're doing and we're just like, yes, yes, yes. Like if you see the video, our heads are just shaking. Yeah, yeah, oh, it's so funny. I would love to ask one last question. Like, first off, share with people where they can find you, but, moving forward, because there's so much work to do. Like, what is the future of Anya? Like, where are you all headed?
Speaker 2:Well, first of all, a near future thing kind of answers your first question. So where can you find us? So you can always find us on our website. This is Anyacom, and we also wanted to make sure that listeners, if they are interested in trying out Anya and trying our products, we would love to offer a discount code. So if they use the code POSTPARTUM20, they can get 20% off any products, any order. So, please, please, do, check us out.
Speaker 2:We're also on Instagram at thisisanyacom. Oh my gosh, on Instagram, thisisanya and our Instagram, I would say, like we really do, it's probably 80 to 90% educational content versus products. So that's really what we use that channel for, and we are always in DMs and always talking with moms. So, like when they write, we use that you know that channel for and we are always in DMs and always talking with moms. So, like when they write in and ask us a question, like I'm, I'm experiencing this, I'm struggling with this. We love that because not only can we pass off one of our experts and answer their question, but it also helps inform our content and like what, what are moms really needing and wanting from us? So that's where they can find us and then, very excitingly, we are officially launching in Target in March, so we will be in.
Speaker 2:Target stores all across the country. We are not in every single store, but we are in 300 stores across the country, so I think most people listening and hopefully we'll be able to find us in a store near them.
Speaker 1:That's such a huge accomplishment, congratulations on that.
Speaker 2:Thank you so much. It really is, and you know what Like for me. Of course, it's a huge accomplishment for the business and it's an exciting step. It's an exciting step. More importantly for me is the fact that mass retail is getting on board with back to our whole conversation around, like just educating the consumer and getting her to demand more, Like it's coming around. We're making a huge step in the right direction. If mass retail feels that there is demand out there for mom care, mom wellness, right Postpartum recovery, like the, the aisle is growing and expanding and and I'm so excited that we're, you know, we're a part of it and it's just, it's a. It's a really big, big step.
Speaker 1:Good for you. This is, this is amazing. I hope you take time to celebrate that and, for everybody who's listening in, we're going to include all of those links and your discount code, by the way. Thank you so much for that, and that'll all be here in the show notes for you, Jane such a pleasure, so much fun.
Speaker 2:I can't wait to continue this offline.
Speaker 1:Thanks so much for being a part of this crucial conversation. I know you're dedicated to advancing postpartum care and if you're ready to dig deeper, come join us on our newsletter, where I share exclusive insights, resources and the latest tools to help you make a lasting impact on postpartum health. Sign up at postpartumu the letter ucom which is in the show notes, and if you found today's episode valuable, please leave a review to help us reach more providers like you. Together, we're building a future where mothers are fully supported and thriving you.
